When was the last time you heard a good or memorable ad on the radio? Many people aged between 18 and 36 are likely to tell you that they don’t even remember the last time they listened to the radio. Though billions of people still listen to the radio every day, radio advertising has become less effective.
With the increased use of social media and streaming platforms, which offer both convenience and entertainment, radio and TV now have to compete for the attention of their audiences, who more than ever spend the majority of their time on digital platforms. There is, however, a solution for radio and TV stations, and it isn’t AI or simply spending more money on ads. While both could help, they are not the real solution.
The solution for radio and TV in 2026 and moving forward is not relying solely on traditional radio and TV platforms, but ensuring that they also have a strong presence and footprint on digital platforms.
At Radio TV 254, we work with a forward-thinking marketing agency, Saracen Media, which does not simply ask us to air ads on the radio. Instead, we collaboratively work on digital campaigns that include ads on Radio 254, product placement on RADIO TV 254, and social media posts and challenges across Radio TV 254’s digital platforms. By doing this, an advertiser is not just limited to radio or TV advertising, but is also gaining visibility on the RADIO TV 254 website, mobile applications, Instagram page, X account, and TikTok channel.
This means that even if someone does not hear an ad aired on the radio or see a product placement during a live show, that same person might see an Instagram post promoting that product or service. A TikTok user might come across it through a challenge, while another person might see it through an influencer’s post on X or YouTube.
There is more than one way for radio and TV stations to reach their audiences. The secret to success in the digital age is to embrace digital campaigns and ensure a strong presence and footprint beyond just radio and TV. As Radio TV 254, being an online platform, we understand that we cannot rely only on radio or TV, but must use social media and digital platforms as key tools to offer effective and modern advertising solutions to our advertisers. Effective Radio and TV advertising in the digital age needs digital solutions.
By Radio TV 254
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