Featured

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Background

Featured

Opening Up The Platfrom

Online radio is not traditional mainstream media. Online radio is different. Despite being fairly new, there is still a business case and opportunities for online radio stations in Kenya. In 2022, Radio 254 published a research paper on the online radio landscape in Kenya. Since the publication of the research paper two years ago, a lot has changed and developed in Kenya’s online radio industry. For starters, there are now […]

todayMay 6, 2024 38 12 13

Article

The Future

Half way through 2023, we realized that though we had managed to keep Radio 254 Alive and moved to a new space, we were still not sustainable. Sustainability has been the biggest challenge to Radio 254 because, how do we keep this thing alive and pay people when we don’t make any money from this. We have tried to offer studio services, podcasting recording services and advertising and none seems […]

todayMarch 2, 2024 28 8

Article

The Green Company

In 2023, a new entrant entered the online radio industry in Kenya. Since 2020, we have not only operated as the leading online radio station in Kenya but conducted extensive research to better understand the online radio landscape in Kenya and who its key players are. We first became aware of the green company's entry in late 2022 from social media posts on Instagram by Dan Aceda. The green company […]

todayJanuary 6, 2024 197 5 2

Article

24 Hour Marathon

Radio 254 was the first radio station to ever play 100% Kenyan music. The station is available via several different options. You can listen to Radio 254 by visiting its website www.254.radio Radio 254 is also available via the Android and IOS stores for those looking to download the Radio 254 mobile application. Outside of the website and mobile application, Radio 254 is also available to over 1000 online radio […]

todayJanuary 5, 2024 48 1

Article

The Twitter Saga

One week to the second edition of Open Mic 254, we realized we had to make a very critical decision. We realized we would not be able to recover the money invested into the event and needed to decide whether to have the event or cancel it. For the event to happen 100,000 was needed which meant 1000 ticket sales. So, we took the risk of lowering ticket prices for […]

todayJanuary 4, 2024 53 1 4

Article

The Open Mic 254 Story

In 2023, we began our events calendar with a listening party for AAMANI at our Muthaiga Suites studio before officially launching the new studio location at an event that was attended by supporters of the Keep Radio 254 Alive campaign that helped Radio 254 equip the new radio studio. On April 20th, Radio 254 had a smoke and paint event at Summer House in Karen, Nairobi. It was during this […]

todayJanuary 3, 2024 47 1

Article

GEN-Z Alikula Fare

In August 2022, we had the honor and privilege of interviewing content creator Qui Gakuo on Radio 254. You can check out the interview here: https://youtu.be/woSyu6AS5vE Fast forward to February 2023, we reached out to GEN-Z to create content at our studio. We initially reached out to her via Instagram and then email where we agreed on a date to create content. We did not agree on any payment for […]

todayJanuary 2, 2024 38

Article

What Brand Kept Radio 254 Alive

In December 2021, several months after opening its first studio space in April 2021. Radio 254 received a message via Instagram from a lady named Hebron about advertising on the radio station. It was during the December holidays that the message was sent so it was not until January of 2021 that we began conversations with Hebron about having a brand partnership and advertising on Radio 254. After negotiations. The […]

todayJanuary 1, 2024 40 1

Article

Radio 254 2023 Wrapped by Sonia Kiuri

Check out RADIO 254's 2023 Wrapped produced by the organizations Creative Director & Head of Digital & Content Creation, Sonia Kiuri. Expect more content across all digital platforms in 2024 as we continue with our mission of promoting and showcasing Kenyan music to the world. Radio 254 2023 Wrapped

todayDecember 8, 2023 44

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