Article

WHY ARTISTS NEED SOCIAL MEDIA MANAGERS by Tonny Audi

todayApril 2, 2025 22 2

Background
share close
‎Many artists in Kenya manage their social media accounts, which is a significant challenge for those aiming to build a successful brand.
‎As an artist the way you present your brand online speaks volumes. Your online engagement is as important as your artistic talent.
‎Online engagements serves as another avenue for marketing your brand and fostering a community. This is precisely why Social Media Manager is essential to an artist.
‎By having a Social Media Manager (SMM), artists can dedicate their time and energy to their artistry and creative endeavors.
‎Many Kenyan artists currently spend considerable time online responding to unnecessary comments and even engage in unproductive conflicts (“beefs”) that can be professionally avoided.
‎Social Media is a major distraction for artists. It’s unrealistic to maintain a constant online presence and simultaneously maximize creative output.
To achieve this balance,forward thinking- artists hire SMMs to manage their online presence, thereby maximizing their reach and engagement.
‎If you desire to concentrate on your craft, investing in a Social Media Manager is a wise decision.
‎Written By Tonny Audi

Written by: 254 Radio

Rate it

Previous post

Article

‎RANKADDAH : THE LOST SON OF ‘PACHO’ by Tonny Audi

I remember when I first vibed to 'Tingika' in my high school days. That era was ruled by 'Pacho,' a record label by Naiboi. They brought us a very talented and potential artist, Rankaddah. ‎ ‎But fast forward 11 years later, nobody knows where Rankaddah is. My research shows that the last time he dropped a project was one year ago,'Lingala,' a lyric video with only 1.6k views on YouTube. […]

todayMarch 28, 2025 28 2


Similar posts

Article

What Kenyan Music Is Getting Right

In 2024, Kenyan music is not just surviving—it’s thriving. New data from Spotify reveals that Kenyan artists were discovered by new listeners over 95 million times, with fans across the globe spending more than 120,000 hours streaming their music. Over 16 million user-created playlists now include Kenyan songs, with exports […]

todayMay 1, 2025 4

0%