insert_link 11 6 Uncategorized Open Mic 4.0 We are absolutely ecstatic to announce the highly anticipated fourth edition of Open Mic! This special event is your chance to shine and showcase your talent by performing original songs, creating an electrifying celebration of Kenyan music like never before. Since its inception, Open Mic has been a thrilling journey of discovery and entertainment, and we are committed to making this edition the best one yet. We can't wait to welcome you to SafeSpace 254 along Kiambu Road, where you’ll […] todayJune 11, 2024 107 6 11
insert_link 16 16 Featured Opening Up The Platfrom Online radio is not traditional mainstream media. Online radio is different. Despite being fairly new, there is still a business case and opportunities for online radio stations in Kenya. In 2022, Radio 254 published a research paper on the online radio landscape in Kenya. Since the publication of the research paper two years ago, a lot has changed and developed in Kenya’s online radio industry. For starters, there are now a lot more players active in the industry. Unlike the […] todayMay 6, 2024 73 16 16
insert_link 13 Uncategorized Value For The Kenyan Creative Industry After four years of operation, we have gained a considerable amount of insight into what value we offer as an organization and what value we would like to offer in the future. As Radio 254, we were the first ever radio station in the world to play 100% Kenyan music. This on its own was a moment in history as finally, Kenyan music had a home and a place where it was shared and appreciated. When we were starting in […] todayMarch 13, 2024 49 13
insert_link 9 Article The Future Half way through 2023, we realized that though we had managed to keep Radio 254 Alive and moved to a new space, we were still not sustainable. Sustainability has been the biggest challenge to Radio 254 because, how do we keep this thing alive and pay people when we don’t make any money from this. We have tried to offer studio services, podcasting recording services and advertising and none seems to be the right product market fit for Radio 254. […] todayMarch 2, 2024 54 9
insert_link 2 7 Article The Green Company In 2023, a new entrant entered the online radio industry in Kenya. Since 2020, we have not only operated as the leading online radio station in Kenya but conducted extensive research to better understand the online radio landscape in Kenya and who its key players are. We first became aware of the green company's entry in late 2022 from social media posts on Instagram by Dan Aceda. The green company did not open an Instagram profile for its radio station […] todayJanuary 6, 2024 354 7 2
insert_link 1 Article 24 Hour Marathon Radio 254 was the first radio station to ever play 100% Kenyan music. The station is available via several different options. You can listen to Radio 254 by visiting its website www.254.radio Radio 254 is also available via the Android and IOS stores for those looking to download the Radio 254 mobile application. Outside of the website and mobile application, Radio 254 is also available to over 1000 online radio directories that allow listeners to listen from TuneIn, Radio Garden, […] todayJanuary 5, 2024 74 1
insert_link 4 2 Article The Twitter Saga One week to the second edition of Open Mic 254, we realized we had to make a very critical decision. We realized we would not be able to recover the money invested into the event and needed to decide whether to have the event or cancel it. For the event to happen 100,000 was needed which meant 1000 ticket sales. So, we took the risk of lowering ticket prices for the event from 500 to 100. Previously tickets had been […] todayJanuary 4, 2024 70 2 4
insert_link 1 Article The Open Mic 254 Story In 2023, we began our events calendar with a listening party for AAMANI at our Muthaiga Suites studio before officially launching the new studio location at an event that was attended by supporters of the Keep Radio 254 Alive campaign that helped Radio 254 equip the new radio studio. On April 20th, Radio 254 had a smoke and paint event at Summer House in Karen, Nairobi. It was during this event that Radio 254 was reminded of the huge desire […] todayJanuary 3, 2024 65 1
insert_link 1 Article GEN-Z Alikula Fare In August 2022, we had the honor and privilege of interviewing content creator Qui Gakuo on Radio 254. You can check out the interview here: https://youtu.be/woSyu6AS5vE Fast forward to February 2023, we reached out to GEN-Z to create content at our studio. We initially reached out to her via Instagram and then email where we agreed on a date to create content. We did not agree on any payment for the content creation but agreed to discuss this once we […] todayJanuary 2, 2024 52 1