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WADAGLIZ : THE STRUGGLE OF MAKING BACK TO BACK HITS by Tonny Audi

‎Making music is not an easy task, I mean making a hit is very hard but making back-to-back hits is the most challenging thing artists face. Not every artist can cope with the heat that comes with making a trending hit. ‎ ‎Wadagliz are just the latest victims of this, after trending last year and making a 'Anguka Nayo' hit, Wadagliz are now struggling to make a second hit and stay on the mainstream table. They teamed up with the […]

todayMarch 26, 2025 33 2

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Article

Don’t Be Afraid to Start Small or Start Over

If I could give my younger self any advice, I would say, "Don't be afraid to start small or over." I am not sure whether a younger me would have listened, but either way, it is the advice I needed to hear then and even now. When I came to the scene in April 2021, I was so full of energy and in love with Kenyan music. I had been living outside Kenya for close to ten years, and the […]

todayMarch 24, 2025 22 2 2

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Why Albums & EP’s are Important for an Artists Brand by Tonny Audi

‎Albums, Eps, or mixtapes are really important for artists' brands. Having a good catalog as an artist makes your brand attract deals. ‎But 1st of all what's the difference between an album, a mixtape, and an EP? ‎An Album is a full-length collection of songs (Long Play) while an EP is a shorter version containing fewer tracks than an album but more than a single, A mixtape on the other hand is a compilation of songs and can be shorter […]

todayMarch 24, 2025 25 2

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An Idea Whose Time Has Come

We have been thinking a lot lately about the Kenyan music industry and what is needed to grow it. Many people will say that the Kenyan music industry needs money, which we agree with, but what if you don't have money as an artist or producer? What are you supposed to do then? A couple of years ago, we met with Alan Mwangi, who had devised a way for creatives to split revenue from their work. The idea was that […]

todayMarch 21, 2025 29 3

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Article

EAST AFRICA HAS SOMETHING TO SAY: Khali Cartel 5 Review by Otieno Arudo

When Khaligraph Jones announced the impending release of Khali Cartel 5, on March 6, 2025, the internet buzzed with anticipation. Fans across East Africa eagerly awaited the latest installment of the iconic cypher series, known for spotlighting the region's hip-hop talent. One enthusiastic fan, @baru_allan, shared a reaction video shortly after the announcement, urging others to watch, like, share, and subscribe. However, not all feedback was positive; some critics felt the series had become repetitive. A user, @Bwire1995, commented on […]

todayMarch 20, 2025 79 6

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Article

Kenyan Artists Need To Stop Making Music In English

As of March 2025, the biggest Kenyan song is Mwaki by Sofiya Nzau and Zerb. The song currently has 261,279,399 streams, and that is on Spotify alone. There is no telling how many streams the song has worldwide if you include its streams from Apple Music, YouTube, and other streaming platforms, but the number must be well over 300 million streams. Mwaki is special because, throughout the entire song, no word of English is sung. Despite that, the song is […]

todayMarch 20, 2025 31 3

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We Need To Get Rid Of MCSK Once And For All

I was reading an article in the newspaper this week that said MSCK’s revenue collection bank account and pay bill had been frozen due to an ongoing legal matter that is in court. The truth is that as far as artist rights are concerned, MSCK has failed Kenyan artists and the entire Kenyan music industry, and it is high time we got rid of it altogether. Why? Because MSCK no longer serves the people or purpose it was supposed to. […]

todayMarch 20, 2025 42 6

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Article

BREEDER LW: THE AFRICAN MARKET IS CALLING!

Breeder LW is not a new name to many in the Industry, he's actually been one of the most consistent rappers in the game. ‎ ‎Ever since he came into the limelight after Khali Cartel 3, The Lyrical Wizard has become a household name. His versatility is evident as one of his keys to success. ‎ ‎Big Baba proved his lyrical ability to switch flows and deliver bars in his 'Big Baba Freestyle Fridayz', He's undoubtedly talented and gifted artist. […]

todayMarch 19, 2025 43 5

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Article

Do You Know Any Female Kenyan Producers?

Every few years, the same question is asked, and honestly, it is getting tiring. In Kenya’s music industry, none of the Top music producers are female. Kenyan female producers exist, but because the music they make is not mainstream, nobody knows who they are, which is unfortunate. In the years that Radio 254 has been in operation, we have met and interviewed countless Female producers from Kenya. Unfortunately, we seem to know about them but nobody else does. At Radio […]

todayMarch 18, 2025 44 7

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